"Where's the beef?!" It was a granny in a 1984 TV commercial that made this cry famous. Now-a-days, there's so much confusion around what's in meat and how it's raised, it would be more appropriate to say "What's in the beef?!"
For example, the federal government is about to approve the term "naturally raised", even though it doesn't mean what you think it might -- that the animal was able to roam freely, graze on pasture, or was physically unaltered. It only means that it didn't get growth promoters, although there's no way to verify even that more limited claim. The existing term "natural" only means that no artificial ingredients were added during processing.